Hollywood and Beauty influencers converged Oscar week to kick off the four day Chanel Beauty event launching their @welovecoco instagram page at the pop-up Chanel Beauty House, a 1936 Art Deco home right on the Sunset Strip. This celebrity-studded party celebrated this new user-generated online community by adventuring into different rooms of the house that allowed the guests to immerse themselves into all things Coco. Lay on a neon pink bed and look at yourself in a mirrored ceiling, try on virtual lipstick colors through a magic mirror, bathe in a bath full of pearls, or write on a virtual mirror with a lipstick stylus, guests felt as if they were taken back to a chic time where Coco would have been there herself but with a modern twist.  

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erica zohar